For Those Who Refuse to Settle for Average…
Discover 90 Unchained, the Only 1:1 Coaching System Built by Green Beret Veterans, D1 Strength Coaches, and Registered Dietitians.
We’re on a mission to make the same world-class training resources available to you and prepare you for any challenge, anytime, anywhere.
Watch the Video Below to Learn How to Unlock Strength, Stamina, and Performance—Without Wasting Time on Generic Workouts
Next Step: Take the Athlete Assessment Below to Get a Custom Strategy for Your Goals
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STEP ONE: Take Your Athlete Assessment
STEP TWO: Get Your Custom Strength & Performance Plan
STEP THREE: Execute & Dominate With Custom Coaching
Here's What You Can Expect:
You Will Be Assigned A Personal Coach who will build you a 100% custom tailored training program designed to accommodate your goals, lifestyle, limitations, equipment, and schedule.
You Will Be Armed With A 100% Done For You Nutrition Blueprint built around your food preferences, schedule, time constraints, and lifestyle.
Your Program Will Be Accessible & Meticulously Tracked inside of my JH Fit Training custom mobile app which allows your coach to track, observe, and optimize your training regimen.
Every Week, You & Your Coach Will Conduct A One On One Check in to adjust your program based on the data from your programming, how you feel, and the results you see.
You Will Have Daily Access To Your Coach for accountability, questions, and feedback on anything pertaining to the mindset, nutrition, and training program created for you.
Access to a private community of over 500 men who use this coaching to elevate their mindset, physique, and stay accountable.
BONUS #1: All coaching clients attain lifetime membership to The Iron Forge - a unique group coaching platform that includes weekly group calls will me, thousands of hours of training content, and a private website where you can access everything.
BONUS #2: Receive a 20% off lifetime discount for all JH Brand merchandise, apparel, and supplements.
Train Smarter. Perform Better. Become Unstoppable.
Is Your Training Actually Moving You Forward?
Do you feel like you're putting in the work but not seeing real, measurable progress?
Are you frustrated with programs that don’t balance strength, endurance, and overall
performance?
Do you struggle to adapt your training when life gets busy, whether it’s travel, work, or injury
setbacks?
90 Unchained, A 1:1 Coaching System Built for Men Who Demand More.
Most training programs are designed for the average guy.
That’s not you.
You demand more. More strength, more endurance, more capability. You need a system that ensures every minute you train
moves you closer to peak performance.
That’s exactly why 90 Unchained was created.
This isn’t another cookie-cutter program from an influencer with no real experience. 90 Unchained was built by former Green Berets and elite D1 strength & conditioning coaches, experts who understand exactly what it takes to train and perform at the highest levels.
Every one of our Strength & Conditioning Coaches has years of experience working at D1 and professional levels, plus expertise in training tactical professionals at the tip of the spear.
Our Dietitian is board-certified, with advanced degrees and the certifications needed to guide you safely and sustainably toward your goals.
Stop Guessing. Start Training with a System Designed for Sustainable Performance
Tired of Inconsistent Results, Second-Guessing, or Training That Doesn’t Match Your Goals and
Lifestyle?
Being a top 1% performer doesn’t have to be complicated. 90 Unchained is built on a structured, proven system that eliminates guesswork and delivers measurable results. This three-step process takes you from feeling stuck to dominating any challenge that life throws your way.
Step 1
Complete Your Athlete Assessment
Answer key questions about your performance, training history, and goals. If we determine you’re a
strong fit for the program, you’ll jump on a call with a Modern Athlete team member to dive deeper and ensure this is the right system for you.
Step 2
Get Your Custom Strength & Nutrition Plan
If accepted, you're matched with a Strength Coach and a Registered Dietitian who build a step-by-
step training and nutrition strategy designed specifically for you.
Step 3
Execute & Dominate With Expert Coaching
Work directly with elite coaches to optimize your training, track progress, and make real gains. Biomechanical analysis, performance tracking, and real-time adjustments ensure you keep
progressing and performing at your best. Plus, you’ll gain lifetime access to the private 90 Unchained community, a network of high-performing men who push, challenge, and support each other for life.
Introducing 90 Unchained, The Program That Builds Unstoppable Strength, Endurance, and Performance for Life
Unlock Tactical Strength and Dominance in Just 90 Days
Most programs leave you second-guessing your progress. 90 Unchained is different. Built for those who demand a higher level of performance, this system goes beyond just workouts, it’s a structured, science-backed approach to building elite strength, endurance, and resilience.
Why 90 Unchained Stands Above the Rest
🔹Designed for High Performers – Created by Green Beret veterans, D1 strength coaches, and Registered Dietitians, this system is for men who refuse to settle.
🔹No Guesswork, Just Results – A proven blueprint that guides you step by step toward peak performance.
🔹Strength Meets Endurance – Unlike most programs that force you to pick one, 90 Unchained builds both.
🔹Train Smarter, Not Harder – A data-driven system that eliminates wasted time and maximizes every session for optimal results.
🔹Built for Lifelong Performance – More than just a 90-day plan, this program educates you on training, nutrition, and recovery so you can sustain peak performance for life.
90 Days. One Proven System. The Last Training Program You’ll Ever Need.
With expert coaching, tactical precision, and a no-BS training philosophy, 90 Unchained ensures you get stronger, move faster, and perform at your absolute best, anytime, anywhere.
Your Path to Peak Performance Starts Now
One Decision Separates You from Elite Strength, Endurance, and Resilience
Spending another 90 days stuck in the same routine won’t get you where you want to be. Acting today will.
Join 90 Unchained to work 1:1 with a strength coach and a registered dietitian to build the strength, speed, and endurance that set you apart, for life.
The Choice Is Simple: Commit to Excellence or Stay Stagnant
Where Will You Be 90 Days From Now?
Every decision you make today shapes your future. You can keep following the same ineffective routine, or you can take action and finally achieve the strength, endurance, and performance you’ve been chasing.
If You Do Nothing, Here’s What Happens:
🔹You stay stuck in the same cycle of frustration, constantly second-guessing your progress.
🔹Your workouts remain inconsistent, leading to stalled performance and lackluster results.
🔹You waste time on generic training that doesn’t prepare you for real-world demands.
🔹Your confidence suffers because you’re not performing at the level you know you should be.
But If You Join 90 Unchained, You’ll Experience:
✅ A structured, battle-tested system designed to build elite strength and endurance.
✅ Direct access to expert coaching and education that eliminates all guesswork.
✅ Real, measurable progress that translates into peak performance in every aspect of life.
✅ A mindset shift that elevates you into a stronger, more capable, and dominant leader.
Proven Results From Men Who Took Action
When you commit to 90 Unchained, you’re not just following another workout plan—you’re stepping into a system that’s helped men like you achieve next-level results. Here’s what our athletes have to say:
Origin Story
We founded Modern Athlete in 2021 to address a gap we saw in how tactical professionals train.
Too often, training was either random, ineffective, or lacked an understanding of the unique demands of tactical professions.
By combining Green Beret veterans with D1 Strength and Conditioning coaches, we created a methodology that blends real-world tactical expertise with world-class coaching.
Never did we think that Modern Athlete would become as big as it has.
Our business started in 2021 as two guys writing programs, hoping anybody would give them a shot.
Since then, we've trained over 2,000 athletes, helping them lift heavier, move faster, and ensure their physical fitness never becomes a risk to themselves or those around them.
Are You Ready to Become the Strongest, Most Capable Version of Yourself?
You’ve seen the problem, programs that leave you guessing, spinning your wheels, and never truly progressing. 90 Unchained eliminates the confusion, replacing it with a battle-tested system designed for elite performance and lifelong results.
How It Works:
✅ Step 1: Complete the Athlete Assessment to help us evaluate your training history, goals, and performance needs. If you're a fit, you’ll jump on a call with a Modern Athlete team member to discuss your path forward.
✅ Step 2: Get a customized strength, nutrition, and education plan, built by a D1 Strength Coach and Registered Dietitian, designed to optimize every aspect of your training.
✅ Step 3: Execute with precision, track real progress, and gain elite-level strength and endurance, all while receiving expert coaching and lifetime access to the 90 Unchained community.
Here’s What Happens Next:
1️⃣ You’ll complete the Athlete Assessment, providing us with key insights into your goals and performance needs.
2️⃣ A MASS team member will review your submission and, if you’re a good fit, schedule a one-on-one call to discuss your personalized strategy.
3️⃣ Once accepted, you’ll receive a step-by-step strategy, direct coaching, and education to sustain peak performance for life.
This Is Your Moment—Don’t Waste Another 90 Days Wondering ‘What If.’
Every day you wait is another day spent stuck in the same cycle. This is your opportunity to break through, train like the top 1% that you’re meant to be, and achieve the performance you know you're capable of.
Frequently Asked Questions
Looking for more information about 90 Unchained? Here are answers to the most common questions:
What makes 90 Unchained different from other training programs?
Unlike generic programs, 90 Unchained is built for men who demand elite performance. It combines battle-tested Special Forces training tactics with D1 strength & conditioning principles, providing you with a structured, science-backed plan that guarantees results.
How does the coaching work?
You’ll be paired with a D1 Strength Coach and a Registered Dietitian who build and adjust your training and nutrition plan in real time. You’ll receive direct coaching, performance tracking, and personalized feedback throughout the program.
Do I need a gym or special equipment?
No. Your training plan is built around your specific environment. Whether you have access to a full gym or just basic equipment, we design your program to ensure optimal progress based on what you have available.
How much time do I need to commit to this program?
90 Unchained is built for busy professionals, athletes, and tactical operators. Expect to train 4-6 days per week for 60-90 minutes per session. Your plan is optimized for efficiency, ensuring you maximize results without wasting time.
How soon will I see results?
Most athletes start seeing improvements in strength, endurance, and body composition within the first 2-4 weeks. By the end of the 90-day program, you’ll experience significant performance gains and a complete transformation in how you train.
What if I have prior injuries or limitations?
Our biomechanical assessment ensures we tailor your plan around any injuries or mobility restrictions. Our coaches will adapt your training to optimize performance while minimizing risk.
Is this program only for tactical athletes and military personnel?
No. While 90 Unchained was designed using battle-tested training methodologies, it’s built for anyone who refuses to settle for average and wants to train like the top 1%.
What happens after the 90 days?
You’ll walk away with a lifetime blueprint for strength, endurance, and elite-level performance. You’ll also have continued access to an exclusive alumni coaching group for ongoing support and community.
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Tyler Morgan,
Type II Diabetic
"There are a lot of gimmicks out there. This is not one of them. This is raw, this is real, these are passionate people who say what they mean and mean what they say. There is no doubt about that. So give it a go. It will be worth every second, every dime, every penny, every rep. It will be worth your go."
This Isn't Just A Workout Program. This Will Transform Your Entire LIfe.
What Makes This Coaching Different?
Where most people go wrong, is they fail to understand the degree of time, effort, and energy that's necessary in preparing for and implementing a new habit in their life.
They try to 'wing it' or if they pay for help online or with a personal trainer, they aren't getting the tools that they need to apply these habits to their unique lifestyle.
With this coaching experience, no program or nutrition plan is alike, because no client is alike.
Me and my team take the guesswork out of getting you the transformation in your body, mind, and lifestyle that you want in the shortest amount of time possible.
Without the shortcuts, gimmicks. or bullshit.
Meet Your Head Coach
Josh Holyfield is an Army Veteran with over 15 years experience deploying and supporting the US Army and Special Operations.
He started weightlifting in 2005 and has been studying exercise science and nutrition as a hobby since.
Josh used fitness as a way to help him overcome the mental and emotional challenges of serving in the military during combat deployments then transitioning from that career to become a civilian in the workforce.
After his military service, he pursued a degree in Exercise Science and worked as a federal contractor, federal employee, e-commerce entrepreneur, and runs an organization that focuses on assisting veterans with their transition from the military and achieving their goals while using health and fitness as a staple for his teaching.
After starting Josh Holyfield Personal Development in 2019, he transitioned from his career in federal service to coach and train men full time.
"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.
A relentless focus and drive to achieve nothing less than greatness."
"Joining The Brotherhood is about more than just starting a workout program, you're joining a community of like-minded men and women who have one thing in common.
A relentless focus and drive to achieve nothing less than greatness."
This Program Revolves Around Three Main Pillars
PILLAR #1
More times than not, your mindset is the number one thing holding you back. Focus on aligning your mindset and mentality with your goals. Removing any sense of doubt or uncertainty, ensuring that you're starting each day with a concise plan for achieving success in your career, relationships, and fitness.
PILLAR #2
Learn how to use food as a fuel to increase your performance in every aspect of your life. You will learn how to use food as a tool to help you sustain your energy levels throughout the day, feeling full and satisfied while burning body fat around the clock. Nutrition is about finding the foods that work best for your body to maximize your mental and physical performance.
PILLAR #3
No more going into the gym without a plan or idea of what you should be doing. You will be armed with a daily blueprint that is structured to ensure you're working to look the way you want without having to sacrifice the time you look forward to most with your family and loved ones while having the energy to be the best version of yourself during the times it matters most.
- Evan Hunt
The Failure Forward Growth Program
After applying over 50 years worth of coaching, training, martial arts, military, police, special operations, and nutritional experience across his staff, you will be working with a team of coaches that have collectively transformed the bodies over thousands of men.
Using a proven method designed to not only help you to get the most efficient results possible, but help you to do it in a sustainable way that you can repeat over and over.
For life.
Most fitness programs or diets work until they don't. When you plateau or stop seeing results, you aren't left with the skills you need to scale your progress over the long term.
With this coaching experience, you'll be learning the skills that you need to continue seeing results month after month and year after year.
Without needing to count on a trainer or another coach to help you continue on your journey.
That's RIGHT. We Don't Create Customers, We Teach Skills. Our Goal Is To Work Ourselves Out Of A Job.
Create Credibility With Yourself use my methods for creating small adjustments to your lifestyle and habits and reinforce those changes with massive return on the results you see.
Stop Living In A Place Of Restriction to see results. This program teaches you how to create habits and routines that fit your busy lifestyle.
Reclaim Your Confidence by showing up as a role model for your children and finding the intimacy with your spouse.
Featured Meals
Nothing is worse than going on a diet and being stuck eating the same bland foods day in and day out. Our goal is to give you the tools you need to eat foods you enjoy while feeling full and satisfied - still seeing the results you want.
Each client is given a custom crafted meal plan with daily intake calculated for them. Each meal plan comes with a schedule, shopping list, and recipes so you can see what right looks and feels like.
By the end of your coaching experience you'll have learned the skills needed to craft your own nutritional protocol based on changes in your goals, lifestyle, or preference.
Don has been part of this Brotherhood since Day 1 and he's seen a phenomenal transformation...
Don works as a high school football and wrestling coach and is a dedicated father and husband.
After spending years compromising his health in service of others, he began to struggle with bouts of extreme depression and sense of self worth.
Don continues to work with the JH team to help inspire and motivate other men within the community while working hard to be the best version of himself every day.
"I found this program when I was in a dark place, full of rage. Hate for myself, hated the way I looked, hated the way I felt; and it's saved my life.
It's saved every aspect of my life. Mentally, Physically, and Emotionally."